This is why Mark Zuckerberg won't give up on the Metaverse, and why Apple is about to dive into the technology
"Just when companies are ditching their Metaverse initiatives, our research shows that it's actually time for development and investment," said Michael J. Wolf, CEO of Activate and a former MTV president and board member of Yahoo.
Companies will need to prioritize metaverse strategies, along with investments in AI, consumer engagement, and tech development, he added. The metaverse is already here in video games and gaming platforms such as Roblox, Minecraft, Fortnite, World of Warcraft, and PubG, Wolf also noted. This is where"The path to the Metaverse will be through video games," he said."They already have virtual worlds, users at scale, IP, social, sophisticated user creation, economies, etc."
Check out highlights from Activate's report below. The firm's clients are technology, internet, media, and ecommerce companies. The proprietary study was done by Activate and was not paid for any company, Wolf noted.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Mark Zuckerberg reveals $499 Meta Quest 3 VR headset in latest metaverse betZuckerberg said the Quest 3 will be priced starting at $499 for the 128GB model.
Read more »
Mark Zuckerberg Unveils Meta’s Newest VR Headset Days Ahead of Apple EventMeta Platforms announced a thinner, more powerful VR headset, the Meta Quest 3, days ahead of an event from rival Apple
Read more »
Mark Zuckerberg Posted A Thirst Trapp-y Pic, And People Have Reactions2023 vibes...
Read more »
The Meta Quest 3 is a $499 mixed reality headset with full-color passthrough | EngadgetMark Zuckerberg has revealed the Meta Quest 3, the company's long-rumored next-gen headset.
Read more »
Zuckerberg shows Quest 3 days before Apple headset revealMark Zuckerberg shows off $499 Quest 3 just four days before Apple is expected to announce a rival headset costing around $3,000
Read more »
Zuckerberg unveils Meta Quest 3 VR headset days before Apple reveals its ownThe Meta Quest 3 is the successor to the Quest 2 headset that was released in the fall of 2020 at a starting price of $299.
Read more »