This is the best retinol serum to buy in the sales today

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This is the best retinol serum to buy in the sales today
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A hidden gem from the skincare aisles

WAS £29.95 NOW £11.24So, what exactly is in it? The star ingredient is retinyl palmitate: a popular retinol derivative that delivers all the results you want with minimal irritation. It has been shown to help boost collagen levels in the skin, thus reducing the prominence of lines, and help increase the rate that skin cells turn over, meaning less lingering acne scars and even faded pigmentation patches.

And that's not all. Retinols are known to be drying, but this smart formula contains both glycerin and hyaluronic acid to help the skin hold onto moisture, remedying any potential discomfort. Shea butter softens and smoothes, while peptide blend Matrixyl 3000 encourages the skin cells to produce collagen and elastin, contributing to a plumper complexion over time.

The only caveat: this serum takes time to work, so don’t slather it on for the first time and expect to wake up with a bright, unified complexion the next morning. Retinyl palmitate is a slow-and-steady kind of active ingredient, and you’ll need to work it gradually into your routine. Start by applying to cleansed skin, before your usual night cream, two or three evenings per week, slowly increasing as your skin acclimatises to the formula.

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