This is how small businesses are using video marketing in 2020:
It’s an in-depth look at how SMBs are using video marketing—what’s working, what could work better, and how small businesses everywhere can ensure they’re getting the highest possible ROI for their video marketing.
SMBs skimp on video marketing for various reasons—maybe they think they don’t have the internal resources or skill sets needed to create high-performing videos. Maybe they think their audience doesn’tvideos. Or maybe they’ve simply got a small staff and just haven’t gotten around to creating a marketing video yet. type of marketing—64 percent, to be exact. An even greater number, 77 percent, said that videos wereThe reason, of course, is that this is the format that customers want.
Regularity will almost always trump frequency, but it’s still better to publish videos once a month rather than once every six months. You want to maintain your followers’ attention and stay top-of-mind, not remind them you exist each time you release a video. This is much easier to do if you’re releasing video content within a shorter time frame.
That’s partly due to the brand’s video templates and easy-to-use platform—obviously, if you’re starting from scratch, it will take longer, especially when you’re just beginning.
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