The unofficial cannabis holiday is getting legitimized by mainstream brands.
Saturday, or April 20, is an unofficial holiday commandeered by cannabis users; the term “four-twenty” has referred to marijuana ever since a group of San Francisco high schoolers in the ’70s reportedly coined the code when meeting at 4:20 p.m. after school. And now that recreational marijuana has been legalized in 10 states for adults aged 21 and up , and medical marijuana is legal in more than 20 states, brands are cashing in on what was once widely considered a stoner holiday.
4/20 only: We're dropping our Rocky Mountain High Cheese Burger Delight with CBD-infused Santa Fe sauce at one Denver location only. #rockymountainhigh pic.twitter.com/Ekk4f4r1YL This 4/20, we're getting real about cannabis justice. Learn more about who's making $$$, who's being penalized, and why it matters: https://t.co/DPCcqND0SI pic.twitter.com/GxFFzMnuB1
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