This is how Louis Vuitton’s Virgil Abloh and Mercedes-Benz’s Gorden Wagener see future luxury:
Inside is similarly stripped right back, the safety frame is now the central motif; the dashboard is replaced by a simple shape to frame the analogue speedometer and fuel gauges as a nod to the romance of classic cars. The steering wheel and seats are race-style with the exposed safety features and key drive elements painted in light blue and bright red hues to pop-up against the minimalist interior frame. The layers of contrasting ideas work well to shift the mind and ignite the imagination.
Virgil Abloh: The idea of luxury is ever changing, but something that remains consistent is the notion that the things we personally perceive to be luxurious are really things that we covet. Project Geländewagen proves that luxury doesn’t have to conform to the ways of the past.GW: Virgil’s unique take on modern luxury has great synergy with Mercedes-Benz: it is not just about a particular product or one piece of design but building a holistic luxury brand that captures the zeitgeist.
NB: You are a strong advocate of collaborative work and are involved in multiple creative projects. From an art and fashion perspective, how do you see the auto world benefiting from working with someone like you?
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