A new movement has emerged in recent years: de-influencing. What started as a backlash to advertising could now have a surprising and real-world impact on the environment.
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Companies from the likes of Airbnb to Amazon to Louis Vuitton pay people with a lot of followers on social media to promote their products. These creators then make content, typically videos, where they recommend the products and services, often adding a discount code their followers can use to sweeten the deal.the"come shopping with me" trend that
Mychaskiw defines herself as a former shopaholic who at one point had more than $120,000 in student loan debt. Even before the term"de-influencing" trended on TikTok, she was making videos about mindful spending and consumerist culture.Things i NEVER do as a former shopaholic. I had a pretty toxic relationship with my money, my stuff and myself for a long time.
"People saw it as just another trend for them to hop on and figure out how they can capitalize on it and use consumerism to capitalize on de-influencing," said lifestyle content creator Mikayla Farwig. "The conversation about fast fashion and consumer goods, I find it's like a gateway," she said."People are like, 'Oh, it's just a frivolous dress,' and then they start to learn a little bit more about what's behind it ... and it just keeps going. Before you know it, you're like me and you have a compost and you won't shut up about it."
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