Earning an Allure Best of Beauty Award is among the industry's highest honors. So it's no wonder our editors often get questions about how we determine the best of the best. Here, we uncover the process behind the awards, which includes testing, vetting, and even more admin than you'd expect.
Allure editors leave no stone—or compact, palette, or tube—unturned when determining our Best of Beauty Award winners. And considering the number of submissions we receive , you'd be correct to assume that doing so takes a whole lot of time and commitment. But for you, dear reader, we'll happily do it again and again—and we have, for 28 years. That little red seal you see on Best of Beauty-winning products has become synonymous with trust—and that's something we take very seriously.
Spoiler: She found one and it won a Best of Beauty Award! Sometimes we find new favorites in categories we weren't even supposed to be testing. 'I have lots of hair so I didn't sign up to test this LED hair-growth helmet, but it was certainly a fun find in our beauty closet,' says senior beauty editor Jesa Marie Calaor. January We re-open our submissions for a couple of weeks so brands can submit samples of the 2024 launches that they weren't able to provide in the fall.
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