When it comes to buying groceries digitally, shoppers have a clear favorite.
adding online purchasing features, odds are you can shop from your go-to store digitally or in person. Even if your favorite grocer doesn't have their own website, there's a good chance that they're available through a marketplace like Instacart.
With so many options, it is difficult for one to stand out from all the others. Now, however, new data shows thatChicory , a tech company that creates marketing solutions for grocery brands, which featured responses from over 1,000 people, found that Walmart was the most-shopped-from online grocer by a wide margin, with Amazon coming in second and Instacart, which squeaked in just ahead of Target, in third.While people of all ages shop for groceries from Walmart's website and app, the superstore is especially popular among 45-60-year-old online shoppers.