Three months after announcing it would broadcast the next three summer Olympic Games, Nine has added next year’s Paralympics to its stable of live sport.
The 2012 London Paralympics were a “game-changer” when it came to elevating the stories of disabled athletes.’ campaign, which was beamed all around the world.
With COVID-19 lockdowns preventing Australians from living normal lives, many reached for the TV remote and jumped on board the Paralympic bandwagon.In a favourable timezone, amazing athletic performances and remarkable stories of adversity resonated with viewers at a time when the world seemed bereft of good news.
“I thought, I’ve got to be a part of it. This is amazing. The story is written after that. I joined in February [last year].” “They were then working out how they could do what those athletes were doing. They’re watching [swimmer] Rowan Crothers, who has cerebral palsy, asking why he doesn’t have a disability? How is he at the Paralympics? This is our opportunity to have these conversations and talk about disability and remove the barriers put in place for living with a disability.”
Seven was the first commercial network to broadcast the Paralympics. SBS and ABC have also shown the Games.
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