“This is about building our own infrastructure and ecosystem,” Combs said about his e-commerce platform Empower Global, which launched last week.
LOS ANGELES — Sean “Diddy” Combs wants to strengthen the Black dollar: The music mogul is spearheading a new online marketplace called Empower Global that will specifically feature Black-owned businesses.
The curated marketplace featuring Black-owned brands will allow consumers to purchase clothing, shoes, beauty accessories including skin care and fragrances, and even wall art. The platform was designed and created by two Black-owned companies, TechSparq and ChatDesk. “This is about building our own infrastructure and ecosystem,” Combs said. “I’m not doing this for profit. This is about us.”Combs said he feels more excited about launching into Empower Global than before the start of his widely-popular label Bad Boy Records.
“It benefits the community to empower and take care of itself,” he said. “Right now, our dollar in the Black community doesn’t even last an hour. Most other communities and ethnic groups, they understand the power of unity. Their dollars stay in their communities for days and get passed on to other people that are like them and from their same community.”Combs said he’s accomplished his dreams of building one of hip-hop’s biggest empires, blazing a trail with several entities.
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