This Instagram user shows that size 12 Zara jeans are smaller than ASOS size 8

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This Instagram user shows that size 12 Zara jeans are smaller than ASOS size 8
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So much difference in sizes

Shopping for jeans is possibly the hardest fashion task, but it is made even more tricky by the unbalanced sizing on the high street. We've all been there, you're one size in one shop and then a totally different size in the next, the lack of standardised size in the industry is a huge problem and one that can really upsets consumers too.

“To be honest, I had a mental breakdown yesterday basically because the sizing in Zara is offensive. Just not having it really. So I had to take a whole load of stuff back," she said at the time. While of course we have plenty of hacks with working out what will fit, what we really need is a better baseline for sizing and while some brands are pretty average and seemingly fair with their sizing, others are well known for skimping on the size.

On the plus side: Fashion Director Rivkie Baum gives her lowdown on plus size jeans brands from just £15.99This left Becki to say in her Instagram post “This to me is madness and if I wasn't as comfortable in my own body and my own skin as I am, these jeans would make me feel rubbish, worthless, fat and the list goes on.”

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