This incognito Farmers Branch auto dealership sells really, really expensive supercars | Hall
Welcome to the new headquarters of Tactical Fleet, the largest purveyor of previously owned luxury and exotic sports cars in the nation.
“Chris and I were confident we could grow the business on our own, but working capital was our Achilles heel,” Putnam said in their upstairs industrial-chic office that looks over the expanse of cars. “Partnering with Sonic has allowed us to compress a decade of growth into a year and half.” “I didn’t know people bought $250,000 cars. That was news to me,” Barta said. “When I started at Park Place, I was like, ‘Who am I ever gonna sell a Rolls-Royce to?’ We sold four Rolls-Royces here last weekend.”
“I got my cars from Chris when I first got to Dallas,” Elliott said in a text. “So it only made sense for me to be a customer at Tactical Fleet. But the customer service and family atmosphere is what will keep me a loyal customer for life.”“A lot of our sales are done online and out of state so we don’t rely on people coming through,” Barta said. “The pandemic hit. We locked our doors and continued selling cars and doing service.
Sonic also owns 120 auto dealerships, including McKinney Mercedes-Benz and North Central Ford, and EchoPark Automotive, a CarMax competitor with a location in Grand Prairie. Its revenue topped $5.6 billion in 2022. “We had to pull out the cars every morning and tuck them in at night,” Barta said. “You couldn’t even walk around, there were so many cars in there.”
“Instead of prices being way over MSRP, we’re now working in and around MSRP,” Putnam said. “We intentionally cut back inventory to between $40 to $50 million [from a high of $100 million] just to watch and see what’s going to happen. “People kept bringing us more and more expensive cars to sell, and we finally realized we could actually make money off the high-end, exotic cars.”
Barta agreed. “I basically pound the phones all day trying to drum up business, calling people, texting people, emailing people, answering the phone, answering emails.”“We don’t really have a customer profile,” Barta said. “It’s anywhere from a young crypto kid to your 80-year-old attorney or doctor.”Zach Fusilier, a 43-year-old owner of a large civil contracting firm in North Texas, has dreamed of paying cash for a Ferrari as a personal reward for working so hard since he was 19.
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