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"The way I had a heart attack."If you've seen Lola Nena's recent viral video on social media, where a staff could be seen standing outside a store while the car behind her was backing out of the parking, then you would probably know why most of the comments on the video were along the lines of experiencing a "mini heart attack."The video quickly gained attention and drew some laughs among netizens, with almost 100 million views across Facebook, TikTok, and Instagram.
I thought if everybody had their phones and were just scrolling, then that's the only way we would be seen during the pandemic," she added.Steffi credited the books she read about social media and marketing in head-starting Lola Nena's social media presence, especially "Contagious" by Jonah Berger."I got a lot of things from that book on how to be contagious and get people's attention," she said."It's an attention game," she added.
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