This holiday season, be thankful for a great customer experience paid SAP
So yes, there is a lot at stake for shopping days like Black Friday. But let’s remember that here in the U.S. it all starts with Thanksgiving, which isn’t about shopping but about . . . well, giving thanks.
Thankfulness is a powerful human emotion and companies that can engender it in their customers are likely to keep those customers over the long term. But how do you move forward? It all comes down to delivering a great customer experience. Keep in mind, though, that a great customer experience doesn’t end when you place the order. In fact, it doesn’t even start there. Great customer experiences are woven into the entire end-to-end process of designing, making, and delivering the products you sell.
Companies should create experiences that make their customers want to say thank you in the following ways: Great customer experiences start by designing and manufacturing products that the customer actually wants. What a concept! But understanding what customers want can be difficult. Leading companies are mixing data from sales and social media with advanced analytics and machine learning to detect shifts in demand patterns and customer preferences.
So, when it comes to Black Friday or any other kind of high-stakes shopping day for retailers or manufacturers, keep in mind that thankfulness pays. If you can create experiences that make life easier for your customers, you may very well be showered with thankfulness expressed by your customers with their ongoing business.about how to drive a great customer experience from design of new products, through to their operation at a customer.
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