Absolutely fizzling.
. In an industry dominated by and too often centering cis-hetero men, CANN is positioning itself toward a wider, and more inclusive market.
Bullock grew up in Colorado and witnessed the legalization of cannabis happen from his front yard, studying the evolution of the industry closely as it played out in real time. Anderson, meanwhile, had little exposure to cannabis, swearing it off entirely after a"bad pot brownie experience in college." Duke and investment banking were in Bullock's trajectory; Stanford and math teaching in Anderson's.
Though intrigued, she declined their initial offer in 2019 citing an unstable business model."I stayed in touch with her and when things took off in 2020, I pitched her a second time and she said yes because we had a zero sugar version and hot water additives, which she liked. Once Ruby Rose and Gwyneth went public about it, the rest of the famous people who had been drinking it and loving it jumped into the fray as well.
"We all see how larger companies have adopted the symbolism of Pride with the rainbow flag," he says."That's great, but we wanted to approach Pride differently and really look at what that means. Pride in one's self, in who you are, and in celebrating your individuality.
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