Take it from the Bayo Group branding and sustainability executive, Alyssa Lagon
Aug 28, 2023 01:33 AMStudies have shown that the fashion industry produces tons of waste annually, which is now responsible for 10 percent of global carbon emissions on top of 1.92 million tons of textile waste per annum.
As a piece of advice, look for brands that walk the talk. Choose those with integrity, and don't be fooled by marketing campaigns not supported by third-party validations.Sustainable fashion is intentionally designed to be worn as many times as possible, ensuring that clothes transcend trends, endure the test of time, and possibly even be passed down through generations. Materials that use natural fibers also require more gentle caring, aligning with better environmental practices.
We were not collecting the data when the initiatives started, but as far as we have recorded, we used to have textile waste as high as 35 percent, and now we are managing around five to 10 percent. We are not throwing them. We have adopted several approaches so that we can still lower the percentage to less than five percent.To mention a few, we have farmers, weavers, and crafters who make an entire ecosystem that supports our JTZ initiatives.
With all the company’s approach to sustainability, this will also cost a lot of money from the business side. How do you ensure that the product pricing will remain competitive behind sustainable efforts?