Facebook Didn't Notice A Page Running Almost 5,000 Ads For A Fake Rebate Scam
with several large data brokers that were allowed to access users’ personal information for advertising purposes., the Solar Energy Today page spent $2.4 million on advertisements between March 2018 and March 2019, averaging about $100 on each ad. The ads were all labeled in Facebook’s advertising system as “Related to politics or issues of importance" and shared similar themes. They typically featured photos of state governors, President Trump, or photos from state elections.
The ad was displayed across 10,000 and 50,000 News Feeds and exclusively targeted users in Florida. Solar Energy Today spent between $100 and $499 boosting the ad. BuzzFeed News has reached out to Facebook for comment. The ad is no longer active, but if you had clicked on the post it would bring you to a website called Home Saving, which, as of this story’s publication, is still online. Home Saving prompts you to see if you qualify for the fake solar energy tax rebate. If you continue to follow the prompts, the website asks for more personal information, like your zip code, details about your electric bill, credit score, email, home address, and phone number.
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