This ex-Goldman trader and his $800 million startup hope you'll pay extra for real estate that aces a 'wellness' test: by samsharf
ellness” is one of those extremely broad words that mean everything and nothing. To its adherents, it signifies more than “health,” which is dismissed as merely the absence of illness. Wellness has become a giant industry, or at least a very flexible marketing term. In the grossly inflated view of one industry group, wellness is a $4 trillion global business. Gym memberships and organic produce can be considered part of the trend. But so can incense, DNA tests and sleep aids.
Backers include Bill Gates’ personal investment office and Jeff Vinik, the former manager of the Fidelity Magellan fund. The New Age celebrity doctor Deepak Chopra sits on Delos’ board, as does actor Leonardo DiCaprio.
Sensors embedded around the office show Delos founder Paul Scialla how often his employees take the stairs and whether the lighting is optimized for peak productivity.Scialla, raised by immigrants from Italy and Holland in suburban Plainfield, New Jersey, got the idea for Delos in 2009 when he was a newly minted partner at Goldman Sachs. A passing interest in sustainability led him to wonder why so much was made of how buildings affected the planet, rather than how they affected people.
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