This Disney-inspired advert is heartbreaking

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This Disney-inspired advert is heartbreaking
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There isn't always a happy ending.

to bring to life happy endings that dementia has stolen. It begins with the typical fairytale ending with a prince slaying a dragon and riding off into the sunset with the princess.

However, the piece, narrated by the Oscar-winning actress Olivia Colman, doesn't continue as expected. The prince becomes forgetful, and then fearful and weak, to the distress of the princess who looks after him. The film ends by making a match cut to a live-action scene, showing us that the story is very real.

Alzheimer's Research UK says the way to change this ending is through research. It says that although millions of people in the UK will experience dementia, there is a lack of awareness about its effects. The full-length version of the film has been showing during select spots on TV and in UK cinemas.

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