Daylight provides debit cards with your chosen name, no matter what your ID says. (From 2021)
—a New York-based startup neobank, built for the LGBTQ+ community by three “queer millennials, to solve problems we’ve experienced already.”
For instance, Daylight provides debit cards with your chosen name, no matter what your ID says. Plus features such as Walk the Walk, an analytics tool to rate companies on their gender-inclusive toilets, use of pronouns, and the causes owners support in monthly reports, telling Daylight customers how much they’ve spent at outlets rated LGBTQ+ unfriendly. “This isn’t about cancel culture,” says Curtis.
Queer finance wasn’t an easy sell. “It was a real challenge to convince investors LGBTQ+ people had specific financial needs and that we could build a large, profitable business doing that,” Curtis says. They pitched the idea almost 100 times, “learning to tell our story better each time.” By June 2021, when they convinced Kapor Capital and Precursor Ventures to lead a $5 million seed round, they had a coalition of backers: queer angel investors, fintech syndicates, Citibank’s Impact fund.
“You can’t provide great services to LGBTQ+ people just by slapping a rainbow sticker on things,” says Paul Barnes-Hoggett, cofounder and chief technical officer. “You need to understand our unique needs.” Like “the pain, as a gay man, of going into a bank and being asked ‘What does your wife do?,’” he says.
Community-related content is a chunk of that deal. Members can share fertility goals and treatment successes alongside advice on how to fund them. “Personalization is at the heart of our vision for the future,” Barnes-Hoggett says, something increasingly in demand via bank services, products and pricing.
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