This Customizable Mascara Just Changed My Lash Game

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This Customizable Mascara Just Changed My Lash Game
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Who doesn't love a time-saving product?

in 2019, by the way]," Kim reveals. "[But] when we produced a sample design [of the vertically stacked mascaras], we found out that the packaging became too long, making it difficult to use or store." So, over the course of six months and 15 rounds of design tests, Kaja came up with the magnetic, easy-to-carry version you see below.Let's break down each individual section.

I find myself switching between using the volumizing and lengthening formulas as the first step for fun, honestly. There's no rhyme or reason, and makeup artistagrees with me. "What I love about Wink Lash Trio Mascara is that it's completely customizable and there is no right or wrong way to use it," she says.

Whichever order I choose, both formulas layer easily without any clumps or stickiness. There's plenty of playtime while the formulas are still wet and fresh. The pigments are super black and both formulas give me noticeable length, volume, and curl without any tools. I will say I use a comparatively light hand, so I'd chalk this trio up as more of an everyday look than a dramatic, going-out vibe .While I'm not naturally a multiple-mascara kind of gal, Paley is.

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