This Cult Downtown Boutique Has the Best-Dressed Staff in NYC

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This Cult Downtown Boutique Has the Best-Dressed Staff in NYC
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The mirror selfies posted on JamesVeloria's Instagram stories by store founders Collin James Weber and Brandon Veloria Giordano make for a brilliant day of Instagram window shopping.

Brandon Veloria Giordano in a Vivienne Westwood dress and Collin James Weber in a Moschino button-up and Versace pantsVintage store James Veloria, founded in 2017 by Collin James Weber and Brandon Veloria Giordano, has been afor fashion lovers for a few years now. There are funkadelic interiors—complete with a shag rug!—along with racks on racks of all things deliciously vintage and archival.

Currently, Doyle considers their favorite designers to be Maiston Martin Margiela and Vivienne Westwood. “Margiela lets me live my powerful sexy business woman fantasy, and in Vivienne Westwood I'm Carrie Bradshaw, and a romantic It girl,” they say. Their most prized find on James Veloria grounds? “It’s probably a structured black Margiela spring 2010 mini dress that the boys let me wear to my birthday dinner,” says Doyle.

For Iliana Penichet-Ramirez, who sports a choppy black mullet, she also fell into the James Veloria-verse through her friends and ended up working at the spot about three and a half months ago. She describes herself as always someone who was interested in clothing, but it wasn’t until last year when she got invested in the fashion world and its history, that she became obsessed. As of now, her favorite brands are Prada Sport, or rather, her “biggest weakness.

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