Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories.
IDW Publishing has revealed a new logo at New York Comic Con as its marks its 26th anniversary in the industry, but fans are confused – and so am I. Is this a straight rebranding, or has IDW also changed its name? I wrote recently about the emerging trend ofis best known for its successful relaunch of the Teenage Mutant Ninja Turtles series as well as a wide range of comics based on TV series, including Doctor Who and Star Trek.
The new logo is intended to cleverly combine the initials IDW, taking the tops of the letters 'ID' and the bottom of a 'W'. IDW Publishing describes the design as a bold and celebratory, and inspired by the company's history. But it bears no resemblance to the brand's classic lightbulb logo design."As we turn the page to a new chapter at IDW Publishing, our rebrand is more than a new look—it's a signal of our renewed commitment to creativity and storytelling.
The new design does have a certain dynamism and energy, but key to a successful logo is immediacy. Recognition and interpretation should be instant. That applies to thethat can be broken when there's good reason, but IDW logo doesn't have a good reason. It isn't hard to read exactly: it just looks like it says something else: LD. Perhaps ID, or even INW at a push, but it takes a prolonged glance to see 'IDW'.
Colour could perhaps make it easier to interpret, although I'm still not convinced it would work. Others seem to feel the same way."Holy hell, I would never guess that's supposed to say IDW," was one comment on the formerContact me with news and offers from other Future brandsOh my gods the new IDW logo is the most amateurish terrible piece of design I’ve seen in a long time.But it really does match the share price. Give me my rights back to wormwood freely please.
A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.
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