Dr. Ashleigh Kennedy is an experienced neurophysiological scientist and entrepreneur who has a history of working in the wearable technology industry. Ashleigh founded Neurovine, a digital health startup business to improve concussion recovery through portable EEG technology with a mobile app.
Bringing this product to market was not a feat Ashleigh could do alone. Therefore, she sought out angel investors to help fund the development.When seeking funding and presenting to potential investors, it is essential to go into the fundraising round believing in that. You are responsible for selling your product idea to investors, and if you don’t believe in it, neither will they.
Ashleigh made a list of what only she could provide for both her family and her company and anything else that didn’t make that list, and she delegated responsibilities. The bottom line is that it takes a village to create a business that impacts others, and sometimes that includes financial support. If you are running your business and need to search out investors to support your business, stay confident and believe in your product. Above all, persevere when things get tough.
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