This business launched after two entrepreneurs lost their jobs – it secured R650,000 in funding
, a local company that manufactures sugar-free and alcohol-free cordials, after losing their jobs in 2013, and today the company has secured a R650,000 cash prize after pitching to investors.
Some of the ingredients used to make GUDGU include water, xylitol & steviol extract blend, fruit extract, citric acid, and sodium benzoate. They also use a secret blend called SugO, which promises zero aftertaste. "We both love food and developing new tastes but have no formal education in food technology or anything. Luckily, we got some professionals to help us in the long run," said Du Plessis.
"GUDGU in Afrikaans stands for 'Goedheid Uit Die Grond Uit', meaning goodness from the earth. As soon as you give it an identity, it becomes something, the name stands for something."We use only the good ingredients and none of the bad ones, and we make sure that we put out the best quality products," Du Plessis said.
Having made strides supplying to Spar, Superspar and other big and small businesses including pharmacies, the duo aims to work with other major retailers such as Massmart and Checkers.This came after the pair enrolled in an online business course in 2020 when the lockdown started. The instructor helped these partners in business stay focused on growth during the ongoing levels of lockdown. She felt they were ready for the ENGEN Pitch & Polish competition and encouraged them to enter.
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