This Burger Chain's New Menu Items Are Breaking Sales Records — Eat This Not That

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This Burger Chain's New Menu Items Are Breaking Sales Records — Eat This Not That
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The casual dine-in chain knows how to add flair to the menu.

, however, has found a sweet spot with innovation. The chain has been on a winning streak with hot new releases that are receiving more attention than ever.

. Thanks to a rock-solid new strategy, these menu additions have been some of the most popular in the company's history.The casual dining restaurant teamed up with Whisky River BBQ sauce brand in March to create the Red Robin's winning formula involved scaling down the menu and then introducing a combination of new release items that spanned several categories.

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