Konundrum is promising as far as modular and modern fashion goes, letting customers build their own jackets and pay with crypto.
Apart from its modular garment system, Konundrum also is pushing cryptocurrency payments and will lean into a range of NFTs, although the brand maintains this crypto addition is a “work in progress.”
“Being an artistically and philosophically motivated company, we find that NFTs are a fantastic medium to transport the messages and values of Konundrum, our products and our convictions about ownership, luxury and rarity, uniqueness and originality, upgradability and innovation to the public,” Kosfeld told WWD. “In offering unique non-fungible tokens based on physical products Konundrum aims to narrow the gap between digital and physical, virtual and actual.
For its entire range, Konundrum uses organic cotton sourced from Switzerland and water-resistant polyurethane-coated zippers from Italy. Anothernotion is the heat-dissolvable bio-based threads from a Belgium-based company called Resortecs. The result is a dense all-weather fabric with natural properties and maximum comfort, according to the company.
In the future, Konundrum promises a recycling service that will allow existing customers to return used parts and editions in exchange for store credit. Meanwhile, repair services are also in store.
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