Squigs Beauty just launched with two core products for both the hair and skin.
"I had to remind myself that it really does take time for your body to adjust," Charuza says. "I had to give my body time to recover but hair oiling really helped nourish my brittle hair during this time and made it feel stronger."
But it was that experience that led Charuza to tinker with, which is made of amla . The ingredient has long been used to treat hair loss, and a 2019 study from thebelieved to promote new hair growth"Using a hair oil regularly has helped me keep from shedding even more, and it made my hair feel less string-y and lackluster," Charuza says. Six months postpartum, she's starting to see new hair growth.
Concocting formulas isn't exactly new to Charuza. She's been trying out home remedies for as long as she can remember. "Like many South Asian households, making our own and face masks was a weekly tradition," she says. All of this inspired her to create her own beauty brand,, which is aptly named after her sister's childhood pet name. The new line features two products —Nikita Ramsinghani CharuzaCharuza actually formulated Gooseberry Delight a few years prior to being pregnant, so while it wasn't originally created as a postpartum hair treatment, it ended up being perfect for that time in her life.
"Inspired by traditional Indian hair oiling and the DIY products that were a big part of my childhood, I wanted to make it easier to access non-irritating formulations over-the-counter," Charuza says. That's when Squigs' head care was born. It'scare, not hair care, she explains, because she feels that caring for both the skin on her face and scalp is important.
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