Would you buy a Rolex Apple Watch?
imagines what an Apple Watch with a circular display might look like – and it's certainly different.
Aside from the circular screen and metal strap, the most notable design touch here is the bright orange bezel. While this might be something we'd expect to see from Omega more than Rolex, it's also surprisingly Apple – just look at the bright orange Action button on the Apple Watch Ultra. The impressive 3D rendering certainly makes this thing look premium, and the rotating bezel could actually make for a useful input or navigation tool. But I just can't help but wonder whether the idea of a truly premium smartwatch can ever really work. Tech by its nature has a finite lifespan, whereas a luxury watch is designed to last for generations.
Still, fan-made concepts like these aren't designed to be taken completely seriously – and they certainly make the quieter periods of Apple's release cycle a lot more fun. Indeed, artists are already imagining what the rumoured
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