This 96-year-old SF deli has fed notable celebs over the years

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This 96-year-old SF deli has fed notable celebs over the years
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Freddie's still sells its signature sandwich that was created 96 years ago.

“You know who the most famous people were that came to Freddie's?” asked. “Joe DiMaggio and Marilyn Monroe, they were regulars back in the ’50s.”

Owner Eddy Sweileh take an order from customers at Freddie's Sandwiches in the North Beach neighborhood of San Francisco.But the history of this deli goes back way further than ’91 or even Joltin’ Joe and the Blond Bombshell.opened a little shop to feed the working class neighborhood of North Beach. At the time, North Beach, especially the area that borders what is now known as Ghirardelli Square and down to Pier 39, was full of warehouses and textile mills, according to Sweileh.

After about 65 years, Braja sold the business and the building to another man, who is still the landlord of the building, and operated the spot for about seven years. During that period, Sweileh’s now wife, Rosalia, was an employee of the business. While they didn’t meet at the shop, she did inform Sweileh that it was up for sale knowing that he was tired of cooking and operating his taqueria, Burrito King, “near the Kaiser on Geary.

“People told me ‘thank god you took over the business, but we are in the ’90s, you have to add lettuce, tomatoes, veggies’” he recounted. “I hate to admit it, but eventually, I caved in to the people.” The deli now has over 30 sandwich options, which are measured in size by the length of the nine bread options. A small sandwich is 6 inches, a large is 8 inches, a half-loaf is 12 inches and a whole loaf sandwich is 25 inches. Meat varieties include bologna, turkey, mortadella, Genoa salami, tuna salad, black forest ham and pastrami, just to name a few.

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