BREAKING: Third-party ad agency behind Dylan Mulvaney partnership fired by Anheuser-Busch
A letter was sent to Anheuser-Busch distributors confirming that the agency is no longer employed by the company, according to sources cited by the New York Post. This comes after Daniel Blake, an executive for marketing at Anheuser-Busch covering mainstream brands, took a leave from his role, and Bud Light Vice President of Marketing Alissa Heinerscheid was placed on leave in late April.The company sent one personalized can to Mulvaney, who subsequently made two posts with the can.
Anheuser-Busch purportedly offered its front-line employees and wholesalers financial support as the backlash continued. Employees, including delivery drivers, independent distributors, and sales representatives, have faced the brunt of Anheuser-Busch's financial battering following the partnership with Mulvaney.Anheuser-Busch also employed lobbying firm Origin Advocacy with GOP roots in Congress in an attempt to undo the damage caused among its conservative consumer base.
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