This is what it takes to create a digital-first C-suite.
From the c-suite to the sales force and through the back office, there is no hiding place. Driven by the need for connectivity in the use of big data, the new “tech skills” in retail are necessarily impacting everyone across every role and every function.
As a result, new business models are creating waves that are shaking the foundations of retail. It feels disconcerting. At its most basic level, this obviously requires new functional technology leaders to bring much valued digital skills to shape and to operate the business systems of these new business models.
Introducing a chief digital officer as the digital champion is one way to try to drive a digital-first culture, but unless digital belongs to everyone, not least the chief executive officer, this will fail to meet the need.Perhaps the most significant challenge this highlights is cultural. “Digital” is not a single issue or a set of discrete problems to solve before reverting to do as you have always done.
Digitization of the supply chain, in particular, means a fully integrated and transparent ecosystem that is agile, efficient and customer-focused.Likewise, the new digital ecosystem is being created in a digital workplace that alters the role of the chief human resources officer.
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