Misty Severi is a breaking news reporter for the Washington Examiner. She has a particular interest in the United States military, European and international politics, and U.S. and European history.
McDonald's revenue was up 14% in its third quarter, surpassing expectations, according to the fast food giant's latest earnings report that was released on Monday.
The restaurant brought in $6.69 billion in revenue in the latest quarter, which concluded on Sept. 30, and beat the $6.58 billion in expected revenue predicted by Wall Street analysts. McDonald’s net income also rose 17% to $2.3 billion.The revenue comes amid high prices in some places in the Northeast. A Big Mac combo meal, including medium fries and a medium soft drink, can run as high as $18 in Connecticut but costs $13.69 in New York City's Times Square, according to the New York Post.
“Inflation is starting to come down and we expect pricing to come down,” Chief Financial Officer Ian Borden told investors in a conference call, according to the Associated Press. Borden said the chain did increase prices during the third quarter, which ran from July through September, but the increase was not as high as it had been in previous quarters.
The price increase in the U.S. chains has resulted in lower foot traffic from customers with annual incomes of $45,000 or less, according to McDonald's. The franchise will also focus more heavily on deals, including its newly launched"Free Fries Friday," which gives customers free medium fries on Fridays if they spend at least a dollar at the restaurant. These kinds of deals have been popular in Europe.
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