“What I love about trail culture is that it’s a judgement-free zone. It’s really accepting and open.” 🙌
Runners everywhere tackle the trails to escape the chaos of everyday life. For these folks, it’s not just about logging the miles. It’s about freedom, exploration, and a return to nature. The trails aren’t mere physical spaces. They’re a state of mind., Sharon Barbano wants to see as many runners as possible join the movement.
Barbano is uniquely suited to talk about both. Before joining Saucony, she ran in the first women’s Olympic marathon trials and once held the U.S. 50K trail record. , trail running participation increased from 8.58 million runners in 2016 to approximately 9.15 million in 2017. A 2017 survey from the American Trail Running Association indicates that 42 percent of participants were female.Barbano, Pyle, and the 121-year-old brand hope to keep those runners coming back and increase participation numbers even more through a two-pronged strategy. First, leading with smart, trail-tested gear.
“When the trail gets tough and steep, physically and mentally challenging, you have to keep pushing. When you fall—and you undoubtedly will—you pick yourself up and keep going,” Pyle says. “You learn from your missteps and you don’t make the same mistake twice. [Trail running] impacts what you do everywhere else in your life.
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