WhatsApp groups are reshaping job searching in South Africa by offering accessible, direct connections between job seekers and employers.
Local WhatsApp groups provide immediate job postings and support, giving job seekers a unique edge in a competitive employment market.With nearly a third of the labour force in South Africa unemployed, many are turning to community-driven solutions.
These groups operate at a local level, connecting people to job listings within and outside of their communities, many times before positions are widely advertised or as the sole platform for recruiting applicants.“The immediacy is what makes it work,” Lloyd said. “We post jobs as they come in and members can apply straight away.
“We vet the job posts as much as possible to ensure they’re legitimate,” Lloyd said. She has become adept at spotting scams.“You see ads where people are asked to pay an ‘admin fee’ upfront – those are immediate red flags. If something feels off, I’ll follow up with the poster directly. We’ve flagged and removed frauds before they could do harm.”Everyone share information about jobs
Lloyd’s engagement with the WhatsApp Group began because she wanted to help. Initially, she was just sharing job postings with friends and family who were struggling to find work. Then, she was invited to become an administrator by the founders, and her role grew from there.“It’s hectic. I spend hours sourcing jobs, translating Afrikaans listings into English and making sure posts are clear. But it’s worth it when someone messages to say, ‘I got the job.
“Many people are too fussy. They want high salaries and benefits straight away, but you must start somewhere. Being employed shows commitment and makes you more attractive to other employers.”
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