The intimate care brand is expanding its products to address all stages of a woman’s life.
The women’s intimate care brand has launched two stock keeping units to address menopause-related symptoms including the Meno Care Oil Wash, $45, and the Meno Care Hydrating Balm, $42. As part of the Meno Care launch, the brand is also highlighting its FDA-approved Intimate Lubricant Drops, $25, a bestseller that is suitable for those going through menopause.
The brand’s Meno Care Oil Wash, $45, employs 100 percent plant-based oils, which “help to restore the skin’s barrier and helps to protect this area that is very fragile,” according to Asadi. She also describes the Meno Care Hydrating Balm, $42, as a “body lotion but for your vulvar area.” Her sister and cofounder Hasti Asadi added: “It’s inevitable. All of us women, we’re going to end up there at some point in life, so even though the entire group of our following aren’t in menopause right now, they will end up there so we try to educate them.”
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