Someone with 4 million followers and good engagement could earn as much as $2,000 for a song placement in a single TikTok video.
Josh Richards started uploading videos to the popular app TikTok — then called “Musical.ly” — more than three years ago.
Jaden Hossler, 19, started on the platform in February 2019. Like Richards, he said he posts videos of himself “goofing around with the boys and making jokes.” In just under a year, he gained 3.7 million followers. On Instagram, he has 1.5 million followers. TikTokers can earn from ‘gifts’ sent by their followers Richards and Hossler have been able to monetize their success on the app and hope to continue to expand to other social-media platforms.
“This was how a lot of people on TikTok were making money,” Hossler said. “But very recently, TikTok made a drastic change to the system.” Richards and Hossler did not reveal how much they earned for the video but did say that rates are dependent on the brand and the number of views the creator averages per video.
The teens helped form a TikTok talent agency Most TikTok creators with millions of followers do not receive $2,000 for a song placement. “There’s a big problem with managers and people that are offering these deals,” Hossler said. “Kids are getting severely underpaid.”
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