TikTok has created a new breed of social media influencer, who can gain millions of fans for showing off a particular skill or niche.
The company hit one billion downloads last year, charming users with its injection of pure, often surreal entertainment in a social media market beset by humblebragging, polarisation, and misinformation.
The app has created a whole new generation of influencers, and they're quite different from the pranksters on YouTube or the highly polished Instagram influencer. They're also highly savvy about the money-making potential on the platform — and they come a lot cheaper than YouTubers.Amardeep Singh Dhanjal, aka Magic Singh, is a British magician who has found fame on TikTok with short, entertaining videos showing his capabilities.
Dhanjal found that interest in his videos spiked. He liked the platform's simplicity, and its focus on setting videos to music."It just kept spiking, and I was going viral all the time," he said."It felt like it was the new Vine. Except that it utilises the whole frame of your phone, which is nice, there's music, titles, stickers, lots of fun things. And you can edit videos on the app as well which is cool. There's just more available.
Her main bar is in Selfridges, the upmarket London department store, and she says she often sees TikTok fans visiting the store. What makes TikTok users stand out is that they are younger than the average Selfridges customer. Individual posts come in at about £500. An established YouTuber can earn ten times as much, Cary said. The most influential Instagram stars, celebrities like Kylie Jenner, can earn as much as $1 million per post.
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