Linking its brand to key moments during the Olympic and Paralympic Games in Paris, Louis Vuitton has created trunks to house the torches and medals.
has created bespoke trunks to house the torches — and the medals that will be bestowed on winning athletes this summer.In August, the Paralympic torch will embark from Stoke Mandeville, U.K. — site of the first competition for wheelchair athletes in 1948. The two flames are to pass through the hands of more than 11,000 torchbearers.Olympic
The trunks are to be officially unveiled Wednesday night at Vuitton’s historic workshops and the founding family’s home in Asnières-sur-Seine, just outside of Paris. The medal trunks — one version for the Olympic Games and another for the Paralympic Games — are covered in Vuitton’s famous Monogram canvas, also with protective brass corners and closures.
“Protecting the symbol of Olympism — the torch — and the dreams of the greatest athletes — the medals — required the expertise of exceptional craftsmen,” he said. “It is a great source of pride today to unveil these original creations, which I’m sure will remain engraved in the history of the group and the Games.”
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