'One of the great perks of working as an entertainment writer is the weird promotional stuff you get in the mail,' writes jemaswad. 'But the George Harrison promotional gnomes that arrived yesterday are in a league all their own.'
One of the great perks of working as an entertainment writer is the weird promotional stuff you get in the mail — cool things intended to amplify buzz around a project that can’t really be elaborate or useful enough to qualify as payola.
But equally, the sheer bizarreness of the item helps it to achieve its aim, which is to promote the project memorably. The box has very little identifying information but says “Gnome set” in large letters; just imagine coming home to, “Hey dad, somebody sent you gnomes.” Of course, within seconds the mocking set in. “You’re going out to dinner tomorrow? Why don’t you bring the gnomes?,” my wife said, adding with a mincing dance, “That way everyone will know, ‘I’m so important that people send me gnomes that I didn’t even ask for.
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