These car brands are most appealing to women. CarGuidePH
For one thing, women make up 49.80 percent of the population , and influence most vehicle purchases, on average 4 percentage points more likely to stick with the same brand, according to S&P Global Mobility. Female brand loyalty figures are even higher for the brands with the highest percentage of women buyers: 9.2 percentage points more loyal than men for Mini vehicles, 7.6 for Mitsubishi, 5.2 for Lexus and Infiniti, and 4.3 for Buick.
Members of GM’s WRN include all female dealer principals and department managers. The group holds annual meetings with briefings about best practices, ensuring strong and equitable representation across GM’s entire dealership network. The WRN also launched a scholarship for women entering automotive-related fields of study more than a decade ago.
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