These Capability Assessments Help in Focused Product Development | HackerNoon

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These Capability Assessments Help in Focused Product Development | HackerNoon
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'These Capability Assessments Help in Focused Product Development' product strategy

It’s a common concept that companies should always strive to own the critical pieces of technology that drive their success. Without that ownership, you don’t really own your unique selling proposition. In fact, you could say you are borrowing it from the technology owner who isn’t competing with you yet.

Apple has decided that competing with commodity screens, cameras, etc. takes the backseat to the experience of using iOS powered by and tuned to their proprietary processor. The power of this strategy does not go unnoticed, as we’ve seen with Google’s recent decision to release the Pixel 6 powered by their proprietary Tensor processor.

Based on this chart, you're able to make some inherent conclusions about where to spend your development effort. Ideally, your teams invest effort in Differentiators but you’ll often find that not to be the case. Visualizing use cases in this way often leads to interesting philosophical discussions about areas of focus.

Similar to the previous assessment, we can use the Performance Matrix to better understand your product and make some critical decisions. I believe all products need one feature/component in the winner category. In Google speak the Winners are your 10X’s the features you do ten times better than the competition.

Maybe your Winners aren’t Differentiators in your product strategy. This suggests a strategy pivot to better align the product story with performance. There’s lots of examples of start-ups that pivoted their business towards a Differentiator that wasn’t quite aligned to their product strategy.

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