These Are The Car Brands With The Best And Worst User Tech Experience | Carscoops carscoops
High-tech features are becoming an important factor in sales of new cars, but as automakers rush to get the latest and greatest tech into the field, they aren’t all succeeding at the same rate.
According to J.D. Power’s 2022 Tech Experience Index study, few aspects of a vehicle have as much variation between automakers as technology in terms of problems per 100 vehicles . For instance, the rate of problemstechnologies spans from 1.2 PP100 to more than 10 times that, at 26.2 PP100 for the worst performing rear seat reminders.
That variation is important to an automaker because the risk of annoying customers with a bad technology can be doubly debilitating, according to Kathleen Rizk, the senior director of user experience benchmarking and technology . She says that the risk of implementing a technology poorly can scare automakers away from innovating.“J.D. Power transactional data shows that getting the right mix of technology features owners want is important to perception, profits and sales,” said Rizk. “When owners get the technology features they really want – and which meet their user-experience expectations – the results are positive, and those owners tell their friends about the experience.
ranked the highest overall in J.D. Power’s Innovation Ranking . Hyundai, meanwhile, was the highest-performing mass market brand, leading premium automakers like Volvo,
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