Samsung remains the most-bought smartphone brand in the world amid a declining market.
Samsung had the largest market share in Q3 2022, with 21.2%. This marks a 0.4% market share increase since Q3 2021. However, the company’s market share dropped by 7.8%.
Xiaomi came in third, while Vivo and Oppo were tied for fourth in terms of their market share percentage. Vivo and Oppo suffered the worst year-on-year change, hitting over 20%. Regionally speaking, ICD expected emerging markets in Africa, Asia, Latin America, and the Middle East to see the largest declines – with double-digit percentage deceases.
Developed economies such as North America, Western Europe, and Japan were expected to have low to mid-single-digit declines.
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