No trip to Tokyo needed.
! Toners galore!), we’d be remiss not to shine a light on another East Asian country’s beauty scene: Japan. Japan is the land of magical moisturizers, fan-favorite cleansers, and a few products that truly have no equivalent in the states.
All have an emphasis on gently treating skin with care and detail, which is the essence of J-beauty. We combed through the country’s beauty blockbusters and compiled an impressive roster of the most sworn-by classic brands — including Shiseido, Canmake, DHC, and even SK-II — plus some notable newness from aTake a tour of these niche novelties, and you might just discover a formula that you didn’t even know existed. Time to pack those bags and get glowing. No cross-continent plane ticket required. All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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