Research indicates that small financial incentives are effective
has found that consistently making even tiny amounts—like one thousandth of a cent per step—led to increased physical activity.found that tiny monetary rewards—like those collected via move-to-earn apps—can play an important role in motivating people to exercise. In the study, nearly 62,000 American gymgoers participated in various digital programs that encouraged exercise. Participants could earn small monetary rewards, like $1.
Milkman predicts we’ll see more incentives for physical activity in the future, perhaps from health insurers. “Offering small rewards for something that’s so good for you and that should reduce costs seems like an obvious win,” she says.But there’s a catch. Some cryptocurrency-based move-to-earn apps require an initial investment: You might need to spend a few hundred dollars for an NFT in the form of a “digital sneaker,” for instance.
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