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The American Customer Satisfaction Index just released its 2025 Annual Retail and Consumer Shipping Study, and two supermarkets are tied for a surprising top spot. The results are based on surveys conducted from December 2023 to December 2024, with scores on a scale of 0 to 100. While some chains either went down in customer satisfaction and others stayed steady, this year two supermarkets tied for the number one spot, and customers of either store will not be surprised.
shopping capabilities are also becoming increasingly important for the 18-25 age group, who expressed significantly lower satisfaction levels compared to older demographics—particularly in the online retailer category,” the ACSI says. “They carry high quality products, they have an incredible private brands program, they run very efficient, high-caliber stores—they’re always clean and well merchandised,” says Scott Benedict, director and executive professor at the Center for Retailing Studies at Texas A&M University. “They understand their customer, which is tough for retailers to master.”
Sam’s Club is doing great with 83 points, also no change in satisfaction since the year before. The Walmart chain dominates in the Midwest. “Moving forward, supermarkets that prioritize efficiency and customer service will be best positioned to combat large-scale economic changes and attain high levels of customer satisfaction,” says the ACSI.
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