Researchers have found an effective method of getting people to drink less alcohol: Highlight the increased risk of cancer that comes with imbibing and pair that with counting each and every drink.
"We found that pairing information about alcohol and cancer with a particular practical action – counting their drinks – resulted in drinkers reducing the amount of alcohol they consumed,"For the study, three surveys were filled out: 7,995 people completed the first, 4,588 of those people completed the second three weeks later, and 2,687 people finished the final survey three weeks after that.
It was also the only combination where people actually did significantly reduce their alcohol consumption over the six weeks.
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