“We saw something missing in American fashion: good-looking clothes, not fast fashion. Well-priced value-wise, clothes that you’re not going to throw away but that you’re always going to keep in your closet. You can fill in the blanks”
Photo: Redux Pictures, Getty Images For a while, Alex Drexler thought he could do something else. “I went to law school,” he says. “I kind of wanted to join the FBI.” None of that happened. He dropped out of law school, and he never got around to sending his résumé over to the FBI.
But now beside Drexler is Somsack Sikhounmuong, a designer who worked with the J. Crew and Madewell brands for 16 years and recently joined Drexler as a partner in a new Alex Mill at the suggestion of Drexler’s father, Sikhounmuong’s former boss. “Mickey and I had always kept in touch,” he says. “He was like my agent, always calling and checking in to see what I was up to. He asked if I’d ever want to meet with Alex because Alex had this little brand with huge potential.
The Gap will close more stores by the end of 2020. But suddenly here was Alex Mill, with perfect modern iterations of classic American style, looking fresh and clean and ready to pick up the slack! It looks like what both those bigger brands looked like before they got complicated, either by too much fashion or by going downmarket and mass.“There are a lot of clothes out there,” Drexler says. “The goal was not to just make more clothes.
Then the studio door opens and in comes Drexler senior with his round glasses and white shirt and perfect jeans. He’s not officially working at the brand, but he’s an adviser. Plus it’s just in his nature to be an enthusiast when he likes something — and it seems as if he really likes Alex Mill. Drexler Jr. smiles the knowing smile of an omnivore’s son. “I always thought Alex’s business had potential,” his father says. “Dealing with a father-son business, sometimes you’re better off not … but I thought, Let’s just dream a bit! And that’s what we’re doing now. We’ve added women’s, we’ve expanded men’s … Our vision was to have cool, nice clothes, not basic clothes — style that doesn’t go out of style. And that’s been for me what I’ve always liked to do.” Then he throws his hands up.
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