Twenty percent of each sale will benefit the Susan G. Komen Foundation for breast cancer.
There are watches whose spirit can be captured in an image floating around the internet with some degree of accuracy—you see it in person and think, “Yeah, that looks like what I thought it would look like.” Zenith’s newA version of the A386 with a bright pink dial looks, quite frankly, a bit flat when viewing it on a computer screen on the company’s website.
“Beyond the symbolism of supporting the Pink Ribbon and this excellent cause, we wanted to do something concrete, and if you want to get concrete, you need to go with the best players,” explains Julien Tornare, Zenith’s President and CEO. “We wanted to support Susan G. Komen because for us, it’s the biggest and the most active today in the fight against breast cancer. So the choice was quite simple.
Speaking of which, there are big changes afoot at Zenith: You may or may not have noticed that the brand has completely done away with gendered watch collections, a long-time norm in the horological world that’s now seeing seismic shift towards unisex marketing in keeping with the times. But balancing the desire—the—to support female-centric causes and female empowerment with a desire to create gender-neutral products is a delicate balancing act for a CEO like Tornare.
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